Virtual tours are a must for any real estate listings. In today's market, 80% of people looking for a new home do it online. It is very frustrating when you go to see a list of properties that sounds fantastic, but no photos or virtual tours to show the layout of the home, color, cleanliness, style, etc.
Basically, there are two reasons why the agency did not have a tour to do in one / her list. The main reason is they do not understand the value of the tour, and the seller they are inexperienced and do not understand the value of the good. You can visit https://www.officetour.com/ to know more about virtual tours.
The second reason is the agent is trying to stay on a budget and try to cut costs in every way possible. Unfortunately, when money is an issue, which is suffering from the seller and the agent usually suffers because the house sits on the market longer and the seller is not a happy camper to work with.
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Many brokers require their agents to do the virtual tour on their list, but many agents do not understand this value. The agents basically do the tour because it is free for them. Because those agents do not appreciate the value, they do not really market the tour in all of their advertising efforts.
I personally know Real Estate Agents who do a virtual tour on every list they take no matter how low or how high is the price listing. After the tour was done, they ensure that all their advertising material shows a touring address, website address, etc.
One thing that has always puzzled me is that some virtual travel agents booking and then not promote them. I review a lot of real estate magazines in our area, and I see agents using beautiful images to promote their listings, but they never mention their virtual tour in the ad.
Ads rarely stand alone, but work synergistically with other marketing methods. If you are advertising in a newspaper or magazine, you must provide a link that will ultimately drive traffic to your website and virtual tour.