When you launch your postcard marketing campaign, your main goal is to get the recipient to respond immediately. Ideally, you want them to open their mailbox, see your postcard, and get on the phone/web soon.
But of course, most of your receiver will not respond immediately. Think about it: when was the last time you got direct-mail postcards and ran to the phone to contact the company directly? Probably never, right?
There are various companies that provide mailing and postage services
That's why postcard marketing you should always have a backup plan – a way to ensure that you keep the postcard recipients so that they can respond later. Moreover, you do not want them to lose or accidentally threw it away.
One of the best ways to achieve this is to include a removable card directly into your postcard. Especially in B2B marketing postcards, a removable card is a great way to increase the response by allowing your customers to hold your contact information.
Business cards are just part of your postcard perforated so that customers can easily let go of it, put it in their wallet, and discard the rest of the postcard if they choose. Not only that, but a removable card looks professional and will impress your clients and customers. In fact, they can be designed to look like a regular business card.